Marketing Services

Marketing Strategies and Support to Get to the Next Level

Throughout my career, I have helped clients achieve their business objectives by improving their branding, messaging, and marketing performance. I offer three different levels of Fractional Chief Marketing Officer (FCMO) services to help you grow your business.

If this is the first time you've heard about fractional leadership, think about it like leasing a horse. When you lease a horse, you don't bear the full cost of ownership and you only use the horse when you need it. Fractional leadership is the same. You get access to the services and talent you need, and you only pay a fraction of what it would cost to hire a full-time chief marketing officer.

Fully-engaged FCMO

Achieve Market Leadership

If you can't clearly state your value proposition, there's been a disruption in your industry that's displaced your business vis-a-vis the competition, if you aren't getting enough leads or getting lots of leads that aren't converting, bringing on a fully-engaged FCMO is the most cost-effective way to get your team on the right track.

As a fully-engaged FCMO, I'll meet weekly with your team to get to the root of this issue, devise a strategic plan to achieve your goals, and provide ongoing support to ensure continued performance. Typical deliverables include:

Brand strategy and value proposition
Customer personas
Trait Valuation
Customer journey mapping (CX design)
Content strategy (SEO optimization)
Inbound marketing strategy
Search engine marketing (SEM) strategy
KPI setting and tracking

Get in Touch

Marketing Performance Driver

Improve Your Marketing ROI

The Marketing Performance Driver is perfect for businesses with a digital marketing team struggling to get the results you need to propel your business to the next level. Because SEO and SEM take time, the Performance Marketing Driver requires a minimum 6-month commitment. During this time, 4D Strategic Services will work with your team on the following:

Month 1: KPI evaluation: What are your digital marketing goals? Which key performance indicators (KPIs) are you using to track your performance? Are those the right KPIs based on your business goals?
Month 2: KPI establishment: Establish the correct set of KPIs based on your goals and develop a process (dashboard) for tracking the KPIs that will have the highest impact on your business.
Month 3-6: KPI monitoring, testing strategies, and tactics modifications for improvement to continually improve performance.

Get in Touch

Brand Steward

Championing Your Authentic Voice

If you are working with an external agency but are having difficulty leveraging that relationship to its fullest or have multiple content creators telling your story and are concerned that your message is becoming diluted, you need a Brand Champion. By collaborating with you and your internal or external teams, 4D Strategic Services will:

Engage with the agency on your behalf to ensure you are getting the highest value from their best work, or
Monitor your voice and collaborate with your team to ensure your messaging remains on-point across all channels and contributors.

Get in Touch