Marketing and Branding

Veronica Williams

Sep 26, 20222 min read

How B-Corporations Can Use Marketing To Do Good

What do Ben & Jerry's, Patagonia, and Seventh Generation have in common? They're all B-corporations. But what exactly is a B-corporation?...

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Veronica Williams

Sep 19, 20224 min read

Why Inbound Marketing Is Key for B-Corps

Learn how inbound marketing can help grow your b-corp in an authentic, meaningful way.

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Veronica Williams

Aug 15, 20225 min read

What is an FCMO? Who should hire one?

To understand what a Fractional Chief Marketing Officer (FCMO) is, it helps to understand the role of a full-time Chief Marketing...

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Veronica Williams

Aug 12, 20222 min read

Recession-Proof Your Marketing: Strategies to Gain Market Share

If you've been going grocery shopping, filling up your gas tank, or trying to get a mortgage for your new home, you don't need me to tell...

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Veronica Williams

Jul 25, 20224 min read

Use Inbound Marketing to Grow Your SMB

Inbound marketing is the art of attracting the right target audience to your website. It is the ideal way to engage customers with your...

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Veronica Williams

Jul 14, 20224 min read

Social Media Isn't Marketing

Want to talk with your customers so they think you are speaking directly to them? You need more than social media. You need strategy.

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